POPAI is dedicated to providing each of the communities that comprise the marketing at retail community with the resources industry professionals need such as networking and information-sharing.
Digital Signage Group
Digital signage is a growing medium in many locations today beyond traditional retail trade channels into areas that include niche retail and public spaces.
In recognition of the importance of this media to marketing and advertising strategy, POPAI, the Global Association for Marketing at Retail, created the industry's Digital Signage Group, which includes representation from around the globe.
The POPAI Digital Signage Group has been created to promote the adoption of dynamic digital signage, technologies and applications. This new group is organized as part of the POPAI structure and will focus on issues specific to dynamic digital signage and in-store networks.
The Digital Signage Group will provide industry information, profiles of proven solutions, market research and education to demonstrate the ability of digital signage solutions to inform, educate and influence. POPAI is an industry based association so the group is inclusive to Advertising Agencies, Brands, Retailers, Producers and Suppliers of traditional Retail Marketing.
For the hottest discussions in the industry, go to the POPAI Digital Signage Blog.
POPAI's Digital Signage Areas of Focus
- Advocacy and Promotion – Information and success stories on the benefits of Digital Media and In-Store Networks brought to the marketplace by a nonprofit industry association and its members.
- Research – Definition of needs, standards and implementation of research for consumer impact, return on investment and measurement of Digital Media effectiveness.
- Education – Establishment of an educational syllabus to provide in-depth instruction on digital media in the retail marketing setting.
- Networking – An industry association based on the inclusivity of: Brands, Retailers and Producers of traditional Retail Marketing.
Contact Kevin Murphy, Vice President Member Services at kmurphy@popai.com or +1 703-373-8804 if you are interested in learning more about Digital Signage.