Whether you are scheduled to take the Marketing at Retail Certification exam, want to stay abreast of marketing at retail trends and developments, need recertification hours, or are a marketing at retail progressional, POPAI offers a wide breadth of educational programs and events to meet your needs.
Marketing at Retail Certification
The Marketing at Retail Certification (MaRC) program is a career-long commitment that demonstrates a proven committment to both your your peers and your organization that you are driven to be successful in marketing at retail.
POPAI University
A premiere series of seminars, webinars, and educational sessions that help marketing at retail professionals advance in their career and elevate the industry. It's where ideas are transformed into actionable insights. Whether, entry level or a master, POPAI U is guaranteed to provide you with content that keeps you on top of changes in a very competitive landscape.
- POPAI U on the Road - Are you eager to get back into the classroom and access the most ground breaking content? If so, look for POPAI U on the Road seminars that are taking place in your local community. Learn More >>
- POPAI U on the Web - POPAI is dedicated to bringing the latest trends and most insightful knowledge to you through the convenience of your desktop! Register for one of our webinar programs today. Learn More >>
- POPAI U Masters Program - POPAI’s Masters Program is an intensive learning opportunity designed for experienced and highly accomplished members of our global marketing at retail community seeking personal career advancement and professional recognition. This two day curriculum designed to help you advance your education and build a community of colleagues to call upon as a lifetime resource. Learn More >>
Contest and Award Programs
POPAI has always been dedicated to the advancement of the marketing at retail industry, and part of that committment includes staging a objective contests and awards program that showcase the best the industry has to offer. Our contest and award programs include:
- OMA Awards Contest - POPAI's Outstanding Marketing at Retail Achievement (OMA) Awards Contest is the premier award for recognizing the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers. Learn More >>
- Digital Signage Contest - POPAI's Digital Signage Contest highlights and acknowledges excellence in retail digital signage while helping to raise the standards in this emerging media. Learn More >>
- Chief Award - The Brand Marketer and Retailer Chief Awards are presented to companies that demonstrate effective and innovative use of Marketing at-Retail in their overall marketing strategy and adhere to the highest business standards. Learn More >>
- Industry Achievement Award - POPAI's Industry Achievement Award is presented to those producers, brand marketers and retailers who merit recognition for their industry achievements but have fewer than 25 years of service. Learn More >>
- Presidentʼs Award - The President's Award recognizes a substantial contribution to POPAI while being a long term, active and loyal leader in the association. This award also recognizes global achievement in the establishment and maintenance of POPAI's International Chapters. Learn More >>
- Volunteer of the Year - The Volunteer of the Year Award is presented to the POPAI volunteer whose significant contribution and dedication in a particular area has helped the association grow and progress. Learn More >>
Unique Educational Programs
POPAI sponsors a variety of education events and programs - for the entire industry and individual niches within it - to educate the masses and unite producers, retailers and brand marketers. From the flagship MarketSmart to the SF POP Show, POPAI works year round to grow and shape the future of marketing at retail. Among our various educational programs and events are:
- MarketSmart - A productive blend of strategic thinking, real education, and celebration guaranteed to inspire you and your team. Learn More >>
- SF POP Show - The SF POP Show is the only show dedicated to honoring point-of-purchase (POP)on the West Coast. The day-long event features The San Francisco POP Show Awards, which include a competition, showcase and awards ceremony featuring the most creative and dynamic POP and packaging executions sold, produced or marketed on the West Coast. Learn More >>
- GlobalShop - The world’s largest annual retail design and at-retail marketing show, offering an innovative conference program. As part of the overarching theme attendees have an opportunity to use the knowledge gained from the conference and put those insights into action on the expo floor where hundreds of exhibitors showcase their newest products and services. POPAI is the proud sponsor of GlobalShop's At Retail Marketplace and Digital Store Pavillions. Learn More >>