The Marketing at Retail Certification (MaRC) program is a career-long commitment that proves to your peers and your organization that you are driven to be successful in marketing at retail. Earning your MaRC credentials can
- Increase your professional confidence
- Set you apart from your peers
- Result in greater respect from the organization in which you work
How it Works
Enrollees in POPAI's MaRC program receive credits by attending seminars at POPAI sponsored events and other approved events. Each program attended is assigned a credit value by POPAI. In addition to credits for attending events, enrollees can earn credit by serving on a committee or volunteering for the OMA Awards.
After nine credits have been earned in each of the three required categories, the Enrollee becomes eligible to take the Marketing at Retail Certification exam. The exam, which is online and can be taken at any time during the year, consists of 100 multiple choice questions about marketing at retail. Once the exam has been passed, individuals can identify themselves as MaRC's on business cards and letterhead.