Imagine a society where every resident is working together for a common goal. A community where every member is involved in directing the group to greater success. A population where every citizen turns to a trusted source to receive the latest news, information, education and opportunity to spread their message to others. That community is POPAI, and that source is popai.com.
The Power of Connection
POPAI’s global community is comprised of powerful decision-makers representing more than 1700 companies. Through membership and involvement in specific areas of interest, your employees make crucial connections to people, ideas, and marketplaces which can result in improved quality and enhanced revenue for your business. And with POPAI’s online social network CheckOut! it’s easier than ever to connect with other marketing at retail professionals.
Being in the Know
Looking for relevant content in quick-read formats and the ability to read and share it anywhere, anytime and on any device? You don’t have to spend hours and hours searching for your industry news. POPAI has already done it for you. Twice a week, we select the top stories centered on the hottest topics from around the globe, package them concisely and send them directly to your inbox with our electronic news brief imPULSE.
Raising the Bar
POPAI has compiled an extensive array of industry resources and research to bring the most relevant industry research to you in one convenient location. New information is added on an ongoing basis, so visit the POPAI online library often in order to enhance your marketing at retail industry knowledge. Through offering only the best available research to members POPAI is raising the bar when it comes to research.
Raising Your Profile
As the industry’s oldest and most prestigious award program, POPAI has been helping to set the standard for marketing at retail excellence for over 50 years. Membership with POPAI provides you and your team access to a global creative gallery of OMA winners from around the world and across the years so you can gain insight on what makes a winning display.POPAI is here to help you and your team capture gold and raise the profile of your company.
How We Can Help You
Our products, guidance, and global network help you overcome business challenges, improve your performance, and better equip your staff to adapt to a changing marketplace. When undertaking a major project or initiative, membership with POPAI can be valuable in helping your organization:
- ASSESS your situation by identifying problems and helping you focus on the right opportunities based upon case studies of proven best practices from within the industry;
- EQUIP you and your team to make confident decisions and provide accurate guidance for your organization to move initiatives forward; and
- ACCELERATE implementation by providing proven tools and leveraging the collective wisdom of your peers
- EDUCATE you and your team by gaining access to the most relevant and actionable insights, seminars, trends and best practices.
Join Today
POPAI membership is corporate based. Once your company becomes a POPAI member, all staff members will be eligible to receive benefits, including discounted products and services as well as discounted awards entry fees, admission to educational sessions, and special events.
We're all about making marketing at retail a measured medium on par with print, broadcast, and other advertising mediums.
So what are you waiting for? Join today and get ahead of the game.