POPAI is a global community of marketing at retail professionals that connects you to the worldwide support, industry knowledge and business opportunities you need to be successful. Start here to begin exploring the POPAI experience and how it can make a positive difference for you and your team.
The following is a benefits summary. Click on each topic to learn more about our membership.
Membership offers exclusive and convenient access and discounts to a vast array of professional development and education resources like our Marketing at Retail Certification Program designed to help you do your job better. Other benefits include:
- Marketing at Retail Certification (MaRC) - The industry's only certification program that identifies industry professionals who know how to produce effective marketing at retail programs. So what are you waiting for? Enroll today.
- POPAI University (POPAI U) - A series of premier seminars, webinars, and educational sessions that help marketing at retail professionals advance in their career and elevate the industry. It's where ideas are transformed into actionable insights. Whether, entry level or a master, POPAI U is guaranteed to provide you with content that keeps you on top of changes in a very competitive landscape.
- POPAI U on the Road - Are you eager to get back into the classroom and access the most ground breaking content? If so, look for one of POPAI U on the Road seminars that is coming your way.
- POPAI U on the Web - POPAI is dedicated to bringing the latest trends and most insightful knowledge to you through the convenience of your desktop! Register for one of our webinar programs today.
- POPAI U Masters Program - POPAI’s Masters Program is an intensive learning opportunity designed for experienced and highly accomplished members of our global marketing at retail community seeking personal career advancement and professional recognition. This two day curriculum designed to help you advance your education and build a community of colleagues to call upon as a lifetime resource. The POPAI University Masters Program is not a rubber-stamp exercise, but a challenging degree of achievement that requires academic application and performance with great rewards – the ability to understand the basics of the rapidly changing marketing at retail industry blended with insights into where the industry is headed.
- POPAI Job Bank – Provides key career services geared to both job seekers and employers, including job listings and postings and online résumés.
POPAI has compiled an extensive array of industry resources and research to bring the best available research to you in one convenient location. New information will be added on an ongoing basis, so visit POPAI's online library often in order to enhance your meeting planning knowledge.
- Best Available Research (B.A.R.) - POPAI is raising the bar when it comes to research. Access the industry's most robust and relevant reports on industry trends, white papers and see other original research.
- POPAI Bookstore - Whether you’re ready to move up the career ladder, trying to better position your business, or simply looking for strategies to get your ideas heard, POPAI's Bookstore empower marketing at retail professionals to take action on their big ideas.
Are you looking for the latest news impacting the marketing at retail industry? Perhaps you're looking for a new way to connect with old friends or to make some new ones in the marketing at retail space. Let POPAI help faciliate your industry knowledge and connections with one of our many programs.
- CheckOut! - If you are looking to network and build long lasting connections with other marketing at retail professional then check in with the industry on CheckOut! The only social and professional online networking available excuslively to marketing at retail professionals, CheckOut! is quickly becoming a must have tool for key players in the industry.
- imPULSE: An Electronic Publication of POPAI - Twice weekly news brief impacting the marketing at retail community compiled from the world’s top sources and delivered to your desktop or mobile device
- POPAI Speaker's Bureau - Share your expertise by acting as a topic authority at one of our thought provoking seminars or virtual learning programs that take place throughout the year.
- Volunteer Opportunities – Lead the way by participating in the development of POPAI programs, products and services.
As a member of POPAI you will become a part of a larger force to help build a stronger industry through workforce education, expert points of view, enriched public policy, innovative business practices and a spirit of community service, not to mention you have access to some of the industry's best resources and services. We are the only organization representing and serving the needs of the entire marketing at retail industry globally.
- Advocacy - POPAI continually works with industry coalitions and elected officials to shape legislation and regulatory proposals that affect the marketing at retail community.
- Global Creative Gallery - The world's most comprehensive collection of Award Winning marketing at retail case studies available anywhere.
- Recognition - POPAI advances the industry forward through truly objective and well thought out and established award programs.