POPAI has always been dedicated to the advancement of the marketing at retail industry, and part of that commitment includes staging objective contests and awards program to showcase the best the industry has to offer.
Outstanding Marketing at Retail Achievement (OMA) Awards
POPAI's Outstanding Marketing at Retail Achievement (OMA) Awards Contest is the premier award for recognizing the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers. For over 50 years entries have competed for gold, silver and bronze honors.
Display of the Year winners are chosen from among the gold winners in each division of the contest. A prestigious panel of judges comprised of producers, brand marketers and retailers will identify winners in a range of categories. The first round of judging is done online, where judges review submitted images and case history forms. The second round of judging is done in person, where judges evaluate the actual displays to formulate a final score. Scores are based on the display's ability to increase sales, obtain retail placements, and work strategically to position the brand at the point of sale. This is the industry's largest and longest running awards contest.
Discover the Winners of POPAI's 2010 Awards Contests. to download a full winners list!
